ART DIRECTION - KARINA KĄCKA VISUAL IDENTITY - JANA GRABOWSKA UI/UX - NATALIIA HNITETSKA
Dietfullness - Branding / Website Design / UI/UX
Dietfullness is a complete brand identity and web design project created for a nutrition and healthy-lifestyle brand focused on approachable, sustainable eating habits. The project covers logo design, visual identity system, color palette, typography, and a fully responsive website design built to communicate clarity, balance, and trust. The goal was to move away from the generic "diet culture" visual language — clinical, restrictive, cold — and build a brand that feels warm, credible, and modern. The identity blends clean typography with organic shapes and a natural color palette, creating a system flexible enough to work across packaging, social media, and digital touchpoints.
